Hello, Prospect, Goodbye…

Hi, El Cruz here, 

And today let’s talk about interviews.

There may be a point in your life that after an interview, you’ve been frustrated when a client changes direction whenever you're mentioning the value of your service.

For example, you already talk about what are the important scope of the project, market research, the tools you need, the importance of your service, sometimes, you even story told what happened to a recent customer you have and what are the positive things he got from your service this and that. 

You even give him a case study.

But after all those energy-draining talks.

The result: 

Client: I’m going to think about it. The price is kinda-bit so high versus the usual.

Well, I guess it’s not his fault. 

Maybe, he’s just too skeptic and jaded why your price is so high or he just can’t see what value you can put on the table.

Well, 

I remember when Ann told me a while ago that someone approaches her to manage his social media.

It’s crazy because what she does is the complete opposite. 

Before the golden nuggets being spilled.

She already cast out how much it’s going to be. 

Imagine talking to a client and mentioning first the value of your service before even saying what are the things to be done, or what is the thing you need, etc.

Something like: 

Ann: We don’t have a business if you can’t afford a thousand dollars minimum.

Wo wohn woahhh! 

For me, it acts like a GIANT FILTER.

It’s about filtering the people you don’t want. 

Wannapreneurs, crooks, price shoppers, product junkies, thieves, etc.

Someone who doesn’t even know their marketing budget. 

So that you attract the people you want which are real business owners. 

It’s like saying NO first, to get a Yes. 

“Hello Prospect,

If you don’t have the means, it’s a NO.

Goodbye...

El Cruz 

The Man on the Chair for Ann's Email Broadcasting